Like a recent article noted, A 12-year-old girl from Arizona called out Dick’s Sporting Goods for failing to include female athletes in its 2014 basketball catalog. Now the company’s CEO has responded and offered to apologize in person to McKenna Peterson and her family.
Although the basketball catalog does include women, they are portrayed in passive or supportive roles: “sitting in the stands” or “mentioned once in the catalog on page 5 for some shoes” or as “cheerleaders on some coupons,” McKenna wrote. “It’s hard enough for girls to break through in this sport as it is, without you guys excluding us from your catalog,” she added.
Over the weekend, Dick’s CEO Ed Stack addressed McKenna’s concerns in a letter the company posted to Twitter. Stack said Dick’s “messed up” and promised to include female athletes in the next basketball catalog. He also offered to meet with the family during a future trip to Arizona.