Li-Ning to Enter U.S. Running Shoe Market

October 19, 2010

“Li Ning, the Chinese footwear giant, will debut its first running shoe in the U.S. market this week. Called the Fremont, the lightweight style is named after Portland’s Fremont Bridge. The 7-ounce Fremont will be available for purchase for $85 at the Li Ning store in Portland as well as Fit Right NW stores in Portland and Vancouver, according to a report in The Oregonian. The U.S. team then plans to sell to the collection at specialty running shops in Oregon and Washington with the next phase calling for expanding across the country at run specialty. In August, Champs Sports, a division of Foot Locker Inc., became the first U.S. retailer to partner with Li-Ning when it began selling basketball shoes and apparel endorsed by Baron Davis of the Los Angeles Clippers.”

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