Monthly Archives: April 2012

Easton-Bell Latest Marketing on Facebook

April 28, 2012

Easton-Bell Sports is trying to latch onto a social media trend that made the LOLcats famous so it can get noticed by parents of youth baseball and softball players, parents of youth hockey players, and George Takei.

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New Zensah Running Socks

April 27, 2012

Zensah has created new running socks designed to complement their compression leg sleeves. The socks will be available for sale at the Dick’s Sporting Goods Pittsburgh Marathon during the Health and Fitness Expo from May 4th to May 5th.

Zensah is known world-wide as an innovator within the running community, having developed the world’s first and bestselling seamless compression leg sleeves. Runners know the importance of running with a quality sock. Using the wrong sock may cause blistering and discomfort, distracting the runner from training and impairing overall performance. Other socks may provide extra cushioning to help with blistering, but then cause feet to feel hot and heavy as the fabric becomes trapped with perspiration and the foot is not able to properly breathe. Through working with numerous athletes and other industry experts, Zensah® has developed a running sock that delivers superior breathability, while giving runners additional cushioning.

Zensah Running Socks are available at specialty running stores throughout the United States.

Puma Online Coupon Code – $20 to $50 Off

April 25, 2012

Looking for some Spring Apparel or Footwear from Puma? Look no further, this special offer is a rare opportunity to get your Puma gear for a great discount. Enjoy $20 off orders of $100 or more or $50 off orders of $200 or more. Use coupon code SPRINGPUMA12 to activate the savings. Hurry! Offer ends Thursday, May 10, 2012.

Click Here to Shop Today!

Golf Balls and the Rules of Golf

April 24, 2012

No one has ever accused golf of being a lawless society. Indeed, one of the tenets of the game is that the players police themselves. It is up to each golfer to determine when a rule has been broken, and at other times it is a matter of conscience. If you took two swipes to get the ball out of the woods, the proper thing to do is confess to two strokes, not one — even if no one could see you behind the trees. And throwing the ball out of the woods instead is definitely frowned upon. You can’t throw it that far anyway (I mean, or so I’ve heard).

As people are fond of saying: golf is a game of integrity.

But what if the notion of policing ourselves is itself a transient, unfixed golf principle? Who actually makes up the rules, especially if we are policing ourselves?

Bill Pennington at the Ny Times notes the Polara Golf Ball as a nonconforming, against the rules Ball that has gone mainstream, generating over $3M in sales. Also, interesting that some retailers are asking for more nonconforming golf products. Read the rest of the article at

Vinci Releases New Baseball Equipment

April 22, 2012

Vinci, makers of high quality baseball gloves and equipment, announces their expanded product lines for the 2012 major league baseball season.

Vinci offers gloves for every position for baseball and softball. The gloves range in price from $49.99 for youth all the way up to over $200 for adult. They have introduced over 40 gloves to the market to date. The gloves are hand crafted from the finest US Steerhide and Kip leathers.

Vinci’s sports sunglasses are lightweight and created with impact resistant polycarbonate lenses that provide 100% UVA and UVB protection. Their total wrap-around profile offers a better field of vision when playing sports.

Vinci is a family-owned sports equipment company dedicated to quality. For additional information, visit

Wahlberg and GNC Team Up on New MARKED Sports Nutrition Line

April 19, 2012

PR Web: GNC, the nation’s largest specialty retailer of health and wellness products, is proud to announce a partnership with Academy Award-nominated actor/producer Mark Wahlberg to develop, market and sell MARKED, a new nutritional supplement line designed to meet the demanding lifestyles of active, results-driven fitness consumers who want to get the most out of their workout and improve overall health.

“I’m excited to join forces with GNC, a brand I trust for quality and integrity, to develop the MARKED products,” said Mark Wahlberg. “I attribute much of my own success to my dedication to living healthy and fit, so it is important for me to create products that will help motivate others to pursue their own personal wellness goals.”

The MARKED line – consisting of seven sports and active nutrition products – was designed by leading GNC scientists and wellness experts in partnership with Wahlberg. The products are free of banned substances and are based on cutting edge nutritional science and the highest quality ingredients to deliver optimal performance and results.

“I have known Mark for several years and during that time period I have been impressed by Mark’s continued personal efforts in regards to maintaining a healthy lifestyle. GNC and Mark share a strong mutual passion for helping people improve their quality of life through proper exercise, diet and supplementation. I have seen Mark repetitively reinforce this message in his everyday life and could not be more pleased that together we are undertaking this initiative, as it is a perfect alignment with our customer base,” said Joe Fortunato, President and CEO. “This also represents a unique strategy for us as we introduce this comprehensive line of leading nutritional products that will be available through various channels of distribution in the U.S. and overseas.”

MARKED will launch in GNC stores and on, and is expected to be widely available through other leading retailers. A portion of all sales are being donated to the Mark Wahlberg Youth Foundation, whose mission is to improve the quality of life for inner city youth.

“Our new partnership with Mark Wahlberg is a natural fit given our shared commitment to ‘living well’,” said Tom Dowd, EVP, Chief Merchandising Officer and General Manager. “We are pleased that MARKED will also help contribute to a great resource for inner city youth and look forward to growing this brand with the combined marketing resources of GNC and Mark Wahlberg behind it.”

As part of this partnership, Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the MARKED product line. Wahlberg will also appear at GNC stores at various locations across the U.S. throughout 2012. More information about MARKED and further details on the MARKED launch, product line and availability will be available in the coming months.

Callaway sells Top-Flite to Dick's SG

April 12, 2012

“At one time Top-Flite enjoyed one of the largest market shares in the golf ball category. Today, the brand was sold by Callaway Golf to Dick’s Sporting Goods for $20 million in cash, according to an 8-K filing. Included in the 8-K filing is this statement: “The net effect of the sale of these brands, including the gain recognized, is not expected to have a material effect on the Company’s net income for 2012.” In 2003 Callaway purchased Top-Flite Golf (which, at the time, was comprised of the Top-Flite, Strata and Ben Hogan brands) for $125 million through a pre-packaged bankruptcy agreement. Callaway sold off the Hogan brand to Perry Ellis earlier this year.”

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Nike Unveils New NFL Uniforms

April 10, 2012

“Nike Inc. (NKE) unveiled its new National Football League uniforms today, skipping the duck-wing and lizard-skin prints that it put on some college teams. The world’s largest sporting-goods provider stuck mainly to the 92-year-old NFL’s traditional look as it begins a five-year licensing deal that may add $500 million in annual revenue, according to Chris Svezia, an analyst for Susquehanna Financial Group in New York.”

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