Monthly Archives: May 2012

Ditch the Cotton T-Shirt for Dri-Fit

May 28, 2012

People still wear cotton t-shirts everyday, whether they are going to the local restaurant or heading to the lake or simply going for a walk; t-shirts are being worn by people everywhere. Cotton t-shirts have been the norm, because they are usually cheap, have hundreds or different colors and styles and are what we know. There just isn’t much performance in a cotton t-shirt, when you are wearing one and you sweat, the t-shirt can become heavy because the material absorbs the sweat.

Over the past several years, there has been a dramatic change in material and usage. This first started with athletes that wanted to wear something underneath their equipment that would keep them protected, comfortable and cool. Under Armour and Nike where two of the first companies to introduce this technology and came out with their own product. Nike launched Dri-Fit, which is typically more expensive then a t-shirt, it works by high-performance, microfiber, polyester fabric wicks sweat away from the body and moves it to the fabric surface, where it evaporates. As a result, Dri-FIT fabric helps you stay dry and comfortable. The material is made from 62 percent cotton, 34 percent polyester and 4 percent spandex. Under Armour offers HeatGear, which is the same thinking in technology, but is made with Polyester and Elastane. Adidas and Reebok have their own types of performance wear as well.

If you are a runner or athlete, or just want to stay cool on a warm summer day, give one of these performance shirts a try. Ill be honest, it took me a while to finally make the switch, mainly because I have so many cotton t-shirts, but I’m glad I did. You can pick one up at a local sporting goods store, they usually range from $20 up to $55 for the t-shirt style.

Tips on How to Choose a Kayak

May 26, 2012

“With temperatures staying steadily warming over the last couple of weeks, and my skis safely stored for the season, I’ve turned my attention to the toys I will need to help me thoroughly enjoy my first summer in Tahoe. Mountain bike, paddleboard, kayak, speed boat; wow, it is expensive to live the Tahoe lifestyle!”

Read the rest of the blog at the Ski Heavenly Blog.

Dick's Sporting Goods now open in Mount Pleasant

May 20, 2012

Dick’s Sporting Goods has recently opened their 19th store in Michigan at Indian Hills Plaza in Mount Pleasant. The store took over an old Walmart location at the Northern end of Indian Hills Plaza. The retailer now has close to 500 stores nationwide and continues to expand.

The location address is East Blue Grass Road Mount Pleasant, MI 48858 and phone number is (989) 772-1990.

Sports Authority Opens in Orange, CA

May 13, 2012

“Sporting goods retail giant Sports Authority officially opened its newest location at The Outlets at Orange at 20 City Blvd West, Orange on May 12. This 30,000 sq. foot store features a new format with what the company described as simplified layouts, brighter lighting and bold colors.”

This is one of 19 stores Sports Authority plans to open this year.

Read the rest of the story at www.ocregister.com.

The Enduracool Instant Cooling Towel

May 6, 2012

The Mission’s Enduracool towel is 12.25″ x 33″ and is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties. It cools faster and longer than any other sports towel. Use during or after competition to provide sustained cooling on your neck, head or other hot zones.

Mission Athletecare claims that there is a revolution in cooling; the performance fabric absorbs and retains sweat and water, circulating the molecules while regulating the rate of evaporation to ensure an instant cooling effect against the skin for hours, without feeling wet.

A tweet from Darren Rovell mentioned that they have several athletes promoting and using the towel: “The guys @missionathlete are using @dwighthoward, @serenawilliams, @georgesstpierre & @thesergiogarcia to promote its EnduraCool Towel.”

It seems like the people over at Mission Athletecare came up with something extremely usefull for any athlete. I havent used one yet myself, but I definitely want to try it.

City Sports Opens on Church Street

City Sports opened its doors on Church Street on Friday afternoon, filling a gaping retail hole left by the closing of Borders bookstore last year.

“The store is hopping, so we’re happy about it,” said Mark Kalloz, shoe manager for the sporting goods chain with stores in Boston, Philadelphia, Washington, D.C., New York City, Baltimore and Providence, R.I.

There will be a grand opening celebration for the store Sunday, beginning at 10 a.m. Under Armour, the clothing and shoe manufacturer, is sponsoring a “block party” with music Sunday, Kalloz said. The grand opening will feature free raffles for prizes and tickets to a Vermont Lake Monsters game. The first 100 customers will receive gift bags, one of which has a certificate for free shoes every month for a year.


This is City Sports’ 21st retail location and is the premiere destination for urban athletes and active lifestyle enthusiasts. Read the rest of the this story at BurlingtonFreePress.com.

Academy Sports + Outdoors Ranks Highest in Overall Customer Satisfaction

May 4, 2012

WESTLAKE VILLAGE, Calif., May 3, 2012 /PRNewswire/ — Customers who are highly satisfied with their sporting goods retail shopping experience are more likely to be loyal to the store brand, which may result in additional visits to the brand, sales and recommendations to others, according to the J.D. Power and Associates 2012 Sporting Goods Retailer Satisfaction Report(SM) released today.

The inaugural report measures the overall sporting goods retailer customer satisfaction experience by examining five key factors: staff, cost, facility, merchandise and sales/promotions.

Among the eight retail brands included in the report, Academy Sports + Outdoors ranks highest with an overall score of 796 (on a 1,000-point scale) andperforms particularly well in the cost, merchandise and sales/promotions factors. Following Academy Sports + Outdoors in the rankings are Hibbett Sports (794) and Play It Again Sports (790), all outperforming the industry average of 780.


Read the rest of the Press Release here.