Dick's SG Plans New Running Concept Store

June 12, 2012

Dick’s Sporting Goods plans to open a new format focused on runners later this summer. The new concept called True Runner will be located on Walnut Street in an affluent area of Pittsburgh known as Shadyside, the company said. Dick’s offered no additional details on the opening date, store size or product assortment, but it is clear from the limited comments made by a company executive that the store will focus on running enthusiasts.

“We’re excited to announce our new retail model, True Runner, which will outfit local runners with the best running apparel, footwear and equipment,” said Joe Schmidt, Dick’s president COO. “In our continued efforts to explore new ways to serve athletes and build upon Dick’s Sporting Goods already deep commitment to the sport in Pittsburgh, we believe that True Runner will provide a top-of-the-line experience to those who enjoy the sport.”

Read the rest of the story at RetailingToday.com.

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  1. Pingback: Dick’s SG Opening 2nd True Runner Store « Sportrabbit's Blog

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