Sports Authority Launches Loyalty Program

June 5, 2012

Sports Authority, one of the nation’s largest full-line sporting goods retailers, announced today the launch of its first-ever customer Rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly. The League offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for Rewards sooner.

Customers can sign up for free in-store or online to enjoy exclusive cost-saving benefits for every dollar spent. Members of The League receive one point for every dollar spent on qualifying purchases at Sports Authority or S.A. Elite by Sports Authority. Those who accumulate 100 points or more during the quarterly earning period will receive 5% back on their total point balance in the form of a reward to use on all in-store merchandise. Rewards are issued to qualifying members and can be redeemed within 60 days of issuance.

The League members will also receive additional benefits including bonus point opportunities to help members qualify for rewards faster, member-only in-store events, special surprises and delights, such as a Birthday Reward to use the month of your birthday, and much more. Every member that enrolls will receive a $5 Welcome Reward email just for signing up. For more information to sign up at SportsAuthority.com.

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