Adidas Equipment Shining During World Cup

June 25, 2014

The World Cup is Adidas’ time to shine, as they are the premier soccer brand in the World. Here are some tweets to highlight:

darren rovell @darrenrovell Adidas says it has sold a record 2 million World Cup Germany jerseys, record 14 million official Brazuca balls

@snnmoney #Adidas is on track to rake in $2B this year, thanks to #WorldCup sales. @AlisonKosik reports

The brand has sold an incredible amount of jerseys, balls and soccer equipment in general. According to CNN Money, they are on track to bring in $2B in revenue this year!

Under Armour Plans Brand House in Chicago

June 19, 2014

Under Armour will open its newest specialty retail location at 600 North Michigan Avenue in Chicago in March, 2015. Featuring men’s, women’s and youth apparel, footwear and equipment, the Chicago Brand House will be the region’s premiere Under Armour retail destination to shop a full line of Under Armour products that make athletes look, feel and perform their best. The Under Armour Brand House will feature nearly 30,000 square feet of interactive retail space.

Here is what the Under Armour Brand House will look like:

Minnesota Ramps Up Push for MLS

June 13, 2014

With construction underway on their new NFL stadium, the Minnesota Vikings have intensified their pursuit of a Major League Soccer franchise for the facility that team owners designed in hopes of accommodating both sports.

Co-owner Mark Wilf met this week with MLS officials, the latest dialogue between the two parties. The Vikings also announced a partnership with promoter Relevent Sports, a major player in the soccer world that is helping sell an international tournament game between two European teams to be played at the University of Minnesota in August.

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Dick’s SG New Store Openings

June 7, 2014

Dick’s Sporting Goods will be holding grand-opening celebrations from June 6 to June 8 at three locations in Lawrence, KS which is located at 2727 Iowa Street. Another store is opening in Virginia, in the city of Culpeper at 15359 Montanus Drive. The new North Carolina store will be located in Arden store is at 329 Airport Road.

Messi to Design Special Edition Dutch Scooter

June 1, 2014

Four time world football player of the year Lionel Messi has signed a three year contract with Dutch Space Scooter. Not to play football, but to help design and promote his own special edition of the cool scooter under his own brand.

Dutch company and brand owner Easy2 Company B.V. will licensee globally Space Scooter under the player’s brand. The Space Scooter is becoming increasingly popular all over the world. The scooter is being driven by moving the tray up and down, causing a chain to power the rear wheel. This movement feels like walking in space, hence the name Space Scooter.

The scooter is extremely popular among children and young adults and often replaces regular bikes. The patented design results in a new and unique way of moving, which helps children to go out and play again, enjoying the sporting and energetic way of transport.

Read the rest of the Press Release here.

Subpar Golf Hurts Results at Dick’s Sporting Goods

May 22, 2014

For Dick’s Sporting Goods, DKS +0.93% the golf business is subpar.

The weather has improved, but troubles including a drop in the number of golfers and rounds played are expected to persist through the year, putting pressure on retailers like Dick’s, for which the category accounts for roughly a fifth of sales.

Dick’s said it was surprised by a significant drop in golf sales during its first quarter and said results for its second quarter—the most important period for golf sales—have so far still been weak.

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Try Tennis for Free Promotion

May 16, 2014

The tennis industry is coming together to offer a way to get into “the sport for a lifetime” for free. By visiting throughout the month of May, consumers can find tennis facilities and teaching professionals in their areas offering “Try Tennis for Free” events for beginners and returning tennis players.

The Try Tennis for Free promotion is for players of all ages. The free sessions offered can vary depending on the location, as each individual facility or certified professional has the option to choose the best introductory session or programs they feel will encourage new and returning players to step onto the court. Free offers can include lessons, clinics, Cardio Tennis, USTA Play Days for kids, and more. Consumers should visit to find a participating facility or teaching pro in their area.

Peppers Eyeware Now Sold at DICK’S SG and Field & Stream Stores

May 5, 2014

logo_main_10076_jpgPeppers Eyeware and DICK’S Sporting Goods have partnered to feature Peppers polarized sunglasses across the country at more than 580 DICK’S Sporting Goods stores and the two Field & Stream locations. Within the stores, Peppers Eyeware is the only polarized sunglass retailer in the mid-tier $30-$60 price range.

To view a selection of Peppers Eyeware products, visit

Nike’s World Cup Soccer Shoe Fits Like a Sock

May 1, 2014

If you’ve ever kicked a soccer ball barefoot, you probably noticed a couple of things. First of all, it kind of hurts. But more importantly, you get some incredible control over the ball. As entertaining as it would be to watch professional soccer players run around on the field barefoot, that’s probably never going to happen. Nike has gotten one step closer to an athlete’s natural state with the Magista, its newest soccer boot.

Developed for the world cup, the Magista is a totally new form of boot. Nike designers spent the last four years developing the shoe, which looks like half sock, half traditional soccer shoe. It’s a strange-looking piece of footwear, but this odd form has a purpose.

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Nike fires majority of FuelBand team

April 22, 2014

The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.

Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET.

“As a fast-paced, global business we continually align resources with business priorities,” Nike spokesman Brian Strong said in an email. “As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters.”

The company informed members of the 70-person hardware team — part of its larger, technology-focused Digital Sport division comprised of about 200 people — of the job cuts Thursday. About 30 employees reside at Nike’s Hong Kong offices, with the remainder of the team at Nike’s Beaverton, Ore., headquarters.

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